{"html":"\u003Cdiv class=\u0022projet-wrap\u0022\u003E\n  \u003Cdiv class=\u0022topper\u0022\u003E\n    \u003Cdiv class=\u0022goBack\u0022\u003E\u003Cspan class=\u0022close-projet\u0022\u003ERetour\u003C\/span\u003E\u003C\/div\u003E\n    \n    \u003Cdiv class=\u0022content-wrap\u0022\u003E\n      \u003Cdiv class=\u0022annonceur\u0022\u003E\u003Ca href=\u0022\/search\/?keyword=Monceau%20assurances\u0026searchType=projet\u0022\u003EMonceau assurances\u003C\/a\u003E\u003C\/div\u003E\n      \u003Cdiv class=\u0022projet-name\u0022\u003EMonceau Assurance, Nouvelle Identit\u00e9 Visuelle\u003Cdiv class=\u0022shareOpener\u0022\u003E\u003C\/div\u003E\u003C\/div\u003E\n      \u003Cdiv class=\u0022agence\u0022\u003E\u003Ca href=\u0022\/search\/?keyword=\u0026searchType=projet\u0022\u003E\u003C\/a\u003E\u003C\/div\u003E\n      \u003Cdiv class=\u0022description\u0022\u003ECLIENT \u003Cbr \/\u003E\r\nMonceau Assurances compte plus de 300 000 soci\u00e9taires et clients. Avec pr\u00e8s de deux si\u00e8cles d\u2019existence, elle figure parmi les compagnies d\u2019assurances les plus anciennes et les plus embl\u00e9matiques de France.\u003Cbr \/\u003E\r\n\u003Cbr \/\u003E\r\nPROJET \u003Cbr \/\u003E\r\nConcevoir un rebranding global du Groupe Monceau Assurances afin de repositionner la marque et ses services \u00e0 la hauteur de ses ambitions. L\u2019enjeu consistait \u00e0 d\u00e9velopper un concept identitaire puissant et coh\u00e9rent, articul\u00e9 autour d\u2019un logotype f\u00e9d\u00e9rateur, capable de s\u2019adapter \u00e0 l\u2019ensemble des entit\u00e9s et services du groupe.\u003Cbr \/\u003E\r\n\u003Cbr \/\u003E\r\nMISSION\u003Cbr \/\u003E\r\nJ\u2019ai accompagn\u00e9 les \u00e9quipes de Monceau Assurances dans l\u2019int\u00e9gralit\u00e9 du processus cr\u00e9atif, en menant une r\u00e9flexion strat\u00e9gique et esth\u00e9tique \u00e0 la mesure de la complexit\u00e9 du projet. L\u2019objectif : concevoir un logotype marque-ombrelle, pens\u00e9 comme un syst\u00e8me multi-marque d\u00e9clinable, que j\u2019ai nomm\u00e9 \u00ab La Sph\u00e8re \u00bb, capable d\u2019embrasser la diversit\u00e9 des services et filiales du groupe.\u003Cbr \/\u003E\r\n\u003Cbr \/\u003E\r\nDe la cr\u00e9ation du logotype au d\u00e9ploiement d\u2019une identit\u00e9 visuelle globale \u2014 int\u00e9grant communication interne, externe et digitale \u2014 ce travail a permis de doter le groupe d\u2019une image contemporaine, impactante et tourn\u00e9e vers l\u2019avenir.\u003Cbr \/\u003E\r\n\u003Cbr \/\u003E\r\nJ\u2019ai baptis\u00e9 ce concept global \u00ab Chrysalide \u00bb, en r\u00e9f\u00e9rence au nouvel embl\u00e8me du papillon, symbole d\u0026#039;\u00e9volution et de renouveau. 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