{"html":"\u003Cdiv class=\u0022projet-wrap\u0022\u003E\n  \u003Cdiv class=\u0022topper\u0022\u003E\n    \u003Cdiv class=\u0022goBack\u0022\u003E\u003Cspan class=\u0022close-projet\u0022\u003ERetour\u003C\/span\u003E\u003C\/div\u003E\n    \n    \u003Cdiv class=\u0022content-wrap\u0022\u003E\n      \u003Cdiv class=\u0022annonceur\u0022\u003E\u003Ca href=\u0022\/search\/?keyword=Mairie%20du%2015e%20de%20Paris\u0026searchType=projet\u0022\u003EMairie du 15e de Paris\u003C\/a\u003E\u003C\/div\u003E\n      \u003Cdiv class=\u0022projet-name\u0022\u003EF\u00caTES DE QUARTIERS\u003Cdiv class=\u0022shareOpener\u0022\u003E\u003C\/div\u003E\u003C\/div\u003E\n      \u003Cdiv class=\u0022agence\u0022\u003E\u003Ca href=\u0022\/search\/?keyword=\u0026searchType=projet\u0022\u003E\u003C\/a\u003E\u003C\/div\u003E\n      \u003Cdiv class=\u0022description\u0022\u003ECe projet consiste en la cr\u00e9ation d\u2019un code graphique rigoureux pour une s\u00e9rie d\u2019affiches d\u00e9di\u00e9es aux f\u00eates de quartier organis\u00e9es par la Mairie du 15\u1d49 arrondissement de Paris. L\u2019objectif est d\u2019allier cr\u00e9ativit\u00e9 et contraintes pour produire une identit\u00e9 visuelle coh\u00e9rente et percutante.\u003Cbr \/\u003E\r\n\u003Cbr \/\u003E\r\nApproche et principes\u003Cbr \/\u003E\r\nLes contraintes ne sont pas per\u00e7ues comme des limites, mais comme des guides structurants. Elles permettent de canaliser la cr\u00e9ativit\u00e9, d\u2019\u00e9viter la surcharge visuelle et de garantir une communication claire et efficace.\u003Cbr \/\u003E\r\n\u00c9l\u00e9ments cl\u00e9s du code graphique\u003Cbr \/\u003E\r\n\u003Cbr \/\u003E\r\nPalette de couleurs : Une gamme restreinte et d\u00e9finie assure une harmonie visuelle et renforce la reconnaissance de l\u2019identit\u00e9 graphique.\u003Cbr \/\u003E\r\n\u003Cbr \/\u003E\r\nGrilles : Elles organisent l\u2019espace et assurent un \u00e9quilibre optimal entre les \u00e9l\u00e9ments, am\u00e9liorant la lisibilit\u00e9 et l\u2019impact visuel.\u003Cbr \/\u003E\r\n\u003Cbr \/\u003E\r\nFormes g\u00e9om\u00e9triques : Leur utilisation apporte pr\u00e9cision et contraste, mettant en valeur les informations essentielles.\u003Cbr \/\u003E\r\n\u003Cbr \/\u003E\r\nCe cadre strict permet de cr\u00e9er des supports visuels \u00e0 la fois esth\u00e9tiques et fonctionnels, adapt\u00e9s aux enjeux de communication 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