{"html":"\u003Cdiv class=\u0022projet-wrap\u0022\u003E\n  \u003Cdiv class=\u0022topper\u0022\u003E\n    \u003Cdiv class=\u0022goBack\u0022\u003E\u003Cspan class=\u0022close-projet\u0022\u003ERetour\u003C\/span\u003E\u003C\/div\u003E\n    \n    \u003Cdiv class=\u0022content-wrap\u0022\u003E\n      \u003Cdiv class=\u0022annonceur\u0022\u003E\u003Ca href=\u0022\/search\/?keyword=ANSES\u0026searchType=projet\u0022\u003EANSES\u003C\/a\u003E\u003C\/div\u003E\n      \u003Cdiv class=\u0022projet-name\u0022\u003EANSES (Minist\u00e8re de la Sant\u00e9)\u003Cdiv class=\u0022shareOpener\u0022\u003E\u003C\/div\u003E\u003C\/div\u003E\n      \u003Cdiv class=\u0022agence\u0022\u003E\u003Ca href=\u0022\/search\/?keyword=Spintank\u0026searchType=projet\u0022\u003ESpintank\u003C\/a\u003E\u003C\/div\u003E\n      \u003Cdiv class=\u0022description\u0022\u003EL\u0026#039;Agence Nationale de S\u00e9curit\u00e9 Sanitaire de l\u2019Alimentation (ANSES), rattach\u00e9e au Minist\u00e8re de la Sant\u00e9, a voulu communiquer en 2026 sur l\u0026#039;hygi\u00e8ne alimentaire. Et j\u0026#039;ai pu concevoir, r\u00e9diger et signer cette campagne que je vous pr\u00e9sente aujourd\u0026#039;hui : \u003Cbr \/\u003E\r\nComme tout sujet de sant\u00e9 publique,  il peut sembler technique, r\u00e9barbatif ou inqui\u00e9tant donc il fallait trouver une fa\u00e7on simple de communiquer les dangers et les gestes simplement pour les \u00e9tudiants, jeunes parents et familles.\u003Cbr \/\u003E\r\n\u003Cbr \/\u003E\r\nLa r\u00e9ponse, c\u0026#039;est \u00ab La parole aux ingr\u00e9dients \u00bb : des aliments et objets du quotidien (tomate, poulet, \u00e9ponge\u2026) prennent vie gr\u00e2ce \u00e0 l\u2019IA pour raconter l\u00e9g\u00e8rement les risques de contamination crois\u00e9e et leurs solutions.\u003Cbr \/\u003E\r\n\u003Cbr \/\u003E\r\nUn dispositif social-first : des vid\u00e9os courtes, des sc\u00e8nes de cuisine d\u00e9tourn\u00e9es et des formats de r\u00e9action type stitching pour capter l\u2019attention et ancrer les bons r\u00e9flexes.\u003C\/div\u003E\n\n 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