{"html":"\u003Cdiv class=\u0022projet-wrap\u0022\u003E\n  \u003Cdiv class=\u0022topper\u0022\u003E\n    \u003Cdiv class=\u0022goBack\u0022\u003E\u003Cspan class=\u0022close-projet\u0022\u003ERetour\u003C\/span\u003E\u003C\/div\u003E\n    \n    \u003Cdiv class=\u0022content-wrap\u0022\u003E\n      \u003Cdiv class=\u0022annonceur\u0022\u003E\u003Ca href=\u0022\/search\/?keyword=Banque%20Fran%C3%A7aise%20Mutualiste\u0026searchType=projet\u0022\u003EBanque Fran\u00e7aise Mutualiste\u003C\/a\u003E\u003C\/div\u003E\n      \u003Cdiv class=\u0022projet-name\u0022\u003EIllustration 40 ans de la Banque Fran\u00e7aise Mutualiste\u003Cdiv class=\u0022shareOpener\u0022\u003E\u003C\/div\u003E\u003C\/div\u003E\n      \u003Cdiv class=\u0022agence\u0022\u003E\u003Ca href=\u0022\/search\/?keyword=\u0026searchType=projet\u0022\u003E\u003C\/a\u003E\u003C\/div\u003E\n      \u003Cdiv class=\u0022description\u0022\u003ECr\u00e9ation et r\u00e9alisation d\u2019une illustration \u00e9v\u00e8nementielle pour la Banque Fran\u00e7aise Mutualiste c\u00e9l\u00e9brant 40 ans d\u2019existence. Objectif : transformer l\u2019image institutionnelle vers quelque chose de plus authentique et \u201cfriendly\u201d, incarnant les valeurs de solidarit\u00e9 et transmission.\u003Cbr \/\u003E\r\n\u003Cbr \/\u003E\r\nRecherche s\u00e9mantique et symbolique autour du concept de \u201cr\u00e9ciprocit\u00e9\u201d : deux visages symbolisant la diversit\u00e9 et la transmission, immerg\u00e9s dans un univers de couleurs et de flux dynamiques. L\u2019illustration fusionne figuration expressive + abstraction g\u00e9om\u00e9trique + glitch num\u00e9riques pour exprimer l\u2019innovation et l\u2019humanit\u00e9.\u003Cbr \/\u003E\r\n\u003Cbr \/\u003E\r\nPerformance live painting lors de la convention d\u2019anniversaire (350 invit\u00e9s). Prise en charge compl\u00e8te : 350 toiles de 15\u00d715 cm assembl\u00e9es en tableau 4m \u00d7 2m, logistique, adaptation technique, r\u00e9alisation et finitions. Chaque invit\u00e9 repartait avec sa toile en souvenir.\u003Cbr \/\u003E\r\n\u003Cbr \/\u003E\r\nSignatures mail : diffusion quotidienne aupr\u00e8s de tous les collaborateurs\u003Cbr \/\u003E\r\nPLV \u2013 Kak\u00e9monos : 40 agences bancaires du r\u00e9seau national\u003Cbr \/\u003E\r\nGrand format : impression hall d\u2019entr\u00e9e du si\u00e8ge (effet anamorphique)\u003C\/div\u003E\n\n      \u003Cdiv class=\u0022tags\u0022\u003E\n\t\t \n\t\t\t\u003Ca href=\u0022\/search\/?support=affichage\u0026searchType=projet\u0022\u003EAffichage\u003C\/a\u003E \n\t\t \n\t\t\t\u003Ca href=\u0022\/search\/?support=plv\u0026searchType=projet\u0022\u003EPLV\u003C\/a\u003E \n\t\t \n\t\t\t\u003Ca href=\u0022\/search\/?support=theatralisation\u0026searchType=projet\u0022\u003ETh\u00e9atralisation\u003C\/a\u003E \n\t\t\t\t\t\t\t\u003Ca href=\u0022\/search\/?pole=illustration-photo\u0026searchType=projet\u0022\u003EIllustration \/ Photo\u003C\/a\u003E\n\t\t\t\t\t  \n\t  \u003C\/div\u003E\n\n      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